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WE’VE ALWAYS BEEN OBSESSED WITH OUR CUSTOMERS & WE THINK
The Feeling Is Mutual
Our Story
Founded by Wisconsin native Cassandra Thurswell at the age of 25, Kitsch is a global beauty powerhouse built on positivity and pure hard work. The brand supports its growing community with easy, elevated beauty solutions that are totally reliable, truly special, and made as sustainably as possible. Beginning in 2010 with a business plan no longer than a paragraph, Kitsch now supplies a full range of beauty favorites in over 20,000 retail locations worldwide. A prominent entrepreneur featured in Forbes and Inc., Cassandra continues to create elevated, sustainable beauty solutions for every moment of the day.
Sustainable Hair Care: Beauty with a Conscience
As we become more aware of our impact on the world, our beauty routines are also evolving. Sustainable hair care isn’t just about the environment; it’s about choosing high-quality, effective ingredients that are better for our bodies and the planet. This holistic approach focuses on longevity, purity, and mindful consumption.
The Rise of Concentrated Formulas
One of the biggest shifts in sustainable care is the move away from water-heavy products. Many traditional liquid cleansers are mostly water, which requires more packaging and higher shipping emissions. Solid bars and concentrated pastes are becoming popular alternatives. These products often last much longer and utilize minimal, plastic-free packaging, all while providing the same high-quality results as their liquid counterparts.
Mindful Ingredient Selection
Sustainability also means looking at what goes into the formula. This involves choosing ingredients that are ethically sourced and biodegradable. Avoiding certain synthetics that don’t break down easily in our water systems is a major step forward. Plant-based oils, natural proteins, and herbal extracts are not only effective but are often more compatible with our hair’s biological makeup.
Longevity through Quality
The most sustainable thing you can do for your hair is to keep it healthy so you need fewer products over time. By investing in high-quality, effective items that truly address your hair’s needs, you reduce the cycle of “trial and error” that leads to half-used bottles cluttering your cabinet. A streamlined, effective routine is better for your hair, your wallet, and the environment.